1. Demographic Characteristics
The age range of the segment primarily includes retirees and older adults, with the most common age group being 65 years and older. There are notable variations in younger households, particularly those aged 30 to 45 years, which may include families with young children. Household compositions vary, with a significant proportion being single-person households, especially among elderly residents, while single-parent households and multigenerational families are less common.
In terms of education levels, many in the area have at least a high school diploma, with a growing number holding bachelor’s degrees. Employment status shows a mix of retired individuals and part-time workers, common occupations include roles in healthcare, education, and service industries. Household income typically ranges from $40,000 to $80,000, with some segments relying on social security and other support programs. There exists a small but steady unemployment trend, although the overall economy reflects a stable job market. Cultural, ethnic, and racial diversity appears limited, primarily comprising non-Hispanic White residents.
2. Living Environment
The geographic location of this segment is suburban, specifically within Venice, Florida, which is known for its residential neighborhoods and proximity to beaches. Residents typically occupy single-family homes, with a higher tendency for homeownership compared to renting. Neighborhood dynamics include low to moderate population density, with general perceptions of safety, and accessibility to local amenities like parks, shops, and medical facilities. The area reflects a mix of socioeconomic conditions, with some neighborhoods considered affluent and others showing signs of economic challenges.
3. Lifestyle
Daily routines of households in this segment often involve car ownership, with public transit being less frequently utilized. Shopping preferences typically lean toward budget retailers and local shops rather than luxury brands. Leisure activities vary, with many engaging in hobbies like gardening, golf, and attending community events. Travel behaviors often consist of occasional trips to nearby cities or destinations, with moderate budgets dedicated to tourism. Health-related habits show a growing focus on fitness, with many residents partaking in regular exercise; however, some challenges around dietary preferences, including a tendency toward traditional American diets, persist.
4. Media Consumption
Traditional media preferences include local TV channels providing community news and popular radio stations focusing on classic hits or talk shows. Digital behavior features a moderate engagement with social media platforms, especially among younger adults, while online shopping takes place at both large e-commerce sites and local businesses. The use of streaming services is increasing, particularly for entertainment and news. Cultural preferences are highlighted by the popularity of classic rock music, local events, and community-focused activities that influence their engagement with media.
5. Mindset & Values
The core beliefs and attitudes of this segment emphasize family values, community involvement, and the importance of financial security, particularly among older adults. Aspirations typically revolve around ensuring comfortable retirements and contributing positively to the community. Challenges faced may include managing fixed incomes, navigating rising costs, and addressing health-related issues. In terms of values, contradictions may exist, such as a desire for independence struggling against a need for community support or the tendency to save versus spending on leisure activities. Understanding these nuances helps highlight the priorities and mindsets prevalent in this demographic.
