1. Demographic Characteristics
The age range of the segment primarily includes individuals aged 30 to 50, with the most common age group being those between 35 and 44 years old. There is a notable variation with younger families (ages 25-34) and older adults (ages 45-60) also present. Typical household compositions include nuclear families, with both parents and children, as well as single-parent households and multigenerational families where grandparents may reside with their adult children and grandchildren. The presence of children in these households often ranges from infants to teenagers. Education levels within this segment are varied, with many individuals holding at least a high school diploma, while a significant portion has attained a bachelor's degree or higher. Common occupations span sectors such as healthcare, education, and manufacturing, with income brackets generally falling between $50,000 and $75,000 annually. Some households may show reliance on social support programs or exhibit signs of unemployment trends, particularly among low-income families. Cultural, ethnic, and racial diversity exists, although specific data is currently unavailable.
2. Living Environment
The geographic location of this segment is primarily in a suburban area within ZIP code 35756, which includes portions of Madison, Alabama. The housing types they typically occupy are mostly single-family homes, with a mix of townhomes and some apartment complexes. Many residents are homeowners, but renting is also common, particularly among younger adults. The neighborhood dynamics include relatively low population density and generally safe environments, with access to various amenities such as parks, schools, and shopping centers. The socioeconomic conditions reveal that the area is not categorized as low-income but does include some working-class neighborhoods and areas that show signs of gentrification.
3. Lifestyle
Daily routines among this segment often involve personal vehicles as the primary mode of transportation, with some individuals relying on public transit or engaging in walking and biking for short distances. Shopping preferences lean towards budget retailers for everyday items, with occasional visits to local markets or luxury brands for special occasions. Leisure activities include outdoor pursuits, community events, and various hobbies reflecting family interests. Social habits also manifest in participation in neighborhood gatherings and local festivals. Travel behaviors typically show a preference for family-oriented destinations, with budget constraints that result in limited frequency of travel. Health-related habits indicate a mixture of wellness practices, including some focus on fitness routines and a variety of dietary preferences, though smoking rates may vary across households.
4. Media Consumption
The segment shows varied preferences in traditional media, favoring local TV channels, radio stations that play country and pop music, and regional print publications. In the digital realm, social media platforms are widely used, with activities encompassing e-commerce and content streaming services such as Netflix and Hulu. The group occasionally engages with niche websites that offer local classifieds and job boards. Cultural preferences lean towards popular music genres including country and rock, and entertainment trends often include family-oriented films and television shows.
5. Mindset & Values
Core beliefs among this segment emphasize the importance of family, hard work, and community involvement. Aspirations often center around achieving financial stability, securing career advancement, and making a positive community impact. Challenges faced include socioeconomic struggles, concerns over cultural tensions, and barriers to progress, particularly related to economic mobility and education. There are occasional contradictions in values, such as differences between a tendency towards frugality versus impulse spending, and an inclination towards personal independence while also valuing community reliance.
