1. Demographic Characteristics
The age range of the segment in ZIP 39452, Lucedale, Mississippi, generally spans from infants to seniors, with the most common age group being adults aged 30 to 44 years. Notable variations include younger families with dependents and older adults living alone. The typical household composition features a mix of single-parent households, multigenerational families, and single-person households.
Children are often present in many homes, predominantly in the age group of 5 to 12 years. Education levels within the segment demonstrate a diversity of attainment, with many adults holding high school diplomas, while a smaller percentage have completed college degrees. Employment status varies, with common occupations including blue-collar jobs in manufacturing and service industries. Income brackets typically fall between $30,000 and $60,000, and there is some reliance on social support programs, particularly among lower-income households. Unemployment trends reveal periodic spikes based on economic conditions.
Culturally, the area reflects a homogeneous demographic with limited ethnic diversity, primarily consisting of Caucasian residents, with some representation of African American families.
2. Living Environment
This segment resides in a rural area, typifying small-town America. The housing consists mainly of single-family homes, with a mix of ownership and rental situations. Many families own their homes, while a portion of lower-income families may rent.
Neighborhood dynamics in Lucedale highlight livability factors such as moderate population density. Generally, the area is perceived as safe, with community access to basic amenities like grocery stores and schools. Socioeconomic conditions fluctuate, with pockets of low-income neighborhoods and limited development, but no significant gentrification trends are noted.
3. Lifestyle
The daily routines often involve personal vehicle use, as public transportation options are minimal in rural settings, and many residents commute to nearby towns for work. Shopping preferences lean towards local markets and budget retailers for essential goods, while occasional luxury brand purchases may occur during special occasions.
Leisure activities in this segment include outdoor pursuits like fishing and hunting, along with family gatherings and community events. Travel behaviors typically involve occasional trips within the state or neighboring regions, with budget constraints often determining the frequency and style of travel.
Health-related habits vary, with some residents following regular fitness routines while others may engage in smoking or limited physical activity. Dietary preferences reflect local cuisine, which may be high in fats and sugars due to traditional southern cooking.
4. Media Consumption
The segment shows a preference for traditional media, favoring local TV channels and country music radio stations. Print publications include regional newspapers covering local news and community events.
In terms of digital behavior, many residents engage in social media platforms such as Facebook, utilize e-commerce websites for shopping convenience, and enjoy streaming services for entertainment. Niche websites related to community classifieds and job postings are also utilized.
Culturally, popular music genres include country and southern rock, and trends from local festivals often shape their entertainment choices.
5. Mindset & Values
The core beliefs of this segment center around strong family values and community ties. Residents often demonstrate a positive outlook on life, focusing on maintaining financial stability and improving their family’s quality of life.
Challenges that many face include socioeconomic struggles, which can lead to frustration in achieving upward mobility. They may experience cultural tensions, especially in adapting to modern challenges while maintaining traditional values.
Behavioral contradictions may surface, such as a tendency towards frugality yet occasionally indulging in impulse purchases during times of celebration.
