1. Demographic Characteristics
The age range of the segment predominantly falls between 30 to 50 years, with the most common age group being 35 to 44 years. Notable variations include a smaller population of younger households, typically comprising families with young children. The typical household composition consists of both single-parent households and multigenerational families, alongside a presence of single-person households. Among families, there are usually children aged infant to 18 years. Education levels vary, with many adults holding a high school diploma or some college education, and occupations commonly include manufacturing, healthcare, and retail. Income brackets generally range from $40,000 to $80,000 annually, with some households relying on social support programs or experiencing occasional unemployment.
The segment exhibits cultural diversity, although specific racial distribution data is not available. There is a mix of cultural backgrounds, contributing to the community’s social fabric.
2. Living Environment
The geographic location is primarily suburban, with most residents living in New Carlisle. Households typically occupy single-family homes, with a mix of homeowners and renters. The neighborhood dynamics are characterized by a moderate population density, and the community generally offers a safe environment with access to essential amenities like schools, parks, and shopping centers. Socioeconomic conditions indicate that while there are low-income neighborhoods, distress in housing conditions is not prevalent.
3. Lifestyle
The daily routines of segment members suggest a strong reliance on car ownership for transportation, with public transit usage being minimal. Shopping preferences favor budget retailers, though there is a presence of local markets for organic or specialty products. Leisure activities typically include outdoor sports, family gatherings, and participation in community events. Travelling behaviors indicate a preference for domestic travel to nearby destinations, often during vacations or long weekends, while budget constraints typically limit the frequency of travel.
Health-related habits show that the segment maintains a general consciousness about fitness, with varying dietary preferences influenced by individual and family health goals.
4. Media Consumption
Traditional media preferences include local news channels and radio stations focusing on community events or updates. In the digital realm, the segment's online activities feature considerable use of social media, particularly platforms that promote family interaction. E-commerce habits are increasingly common, especially for grocery and household items. People tend to prefer streaming content, particularly family-friendly programs and local sports events. Cultural preferences often lean towards popular music genres that resonate with their familial values.
5. Mindset & Values
The core beliefs of this segment emphasize family values and a strong work ethic. Their aspirations typically include financial stability and a desire for career advancement within their respective fields. However, challenges such as socioeconomic struggles and occasional cultural tensions are prevalent, affecting their overall outlook. Contradictions in values occur, seen in behaviors such as being frugal at times yet indulging in impulse spending on special occasions.
