1. Demographic Characteristics
The population in ZIP code 62901, Carbondale, Illinois, exhibits a varied age range, with the most common age group being young adults aged 18-34. Notable variations include a significant presence of families with children under 18, as well as a portion of elderly individuals aged 65 and older. The typical household composition consists of diverse family structures, including single-parent households, multigenerational families, and single-person households. Many households include children, with the majority being school-aged. Educational attainment levels vary, with a notable percentage holding college degrees or attending local universities. Employment status indicates a mix of full-time and part-time workers, with common occupations in education, healthcare, and retail. Many households fall within low to middle-income brackets, and some demonstrate reliance on social support programs and unemployment services. The segment exhibits a moderate level of cultural, ethnic, and racial diversity, reflecting the college-town nature of Carbondale.
2. Living Environment
This segment primarily resides in a suburban area characterized by Carbondale. Housing types vary, with a mix of single-family homes, apartments, and shared housing. A significant portion of residents own their homes, while others rent. Neighborhood dynamics indicate a generally safe environment with access to essential amenities such as parks, grocery stores, and schools. The area's population density is moderate, resulting in a sense of community. However, socioeconomic conditions reveal certain low-income neighborhoods that face challenges, highlighting the need for support and engagement within the community.
3. Lifestyle
The daily routines of this segment involve regular use of personal vehicles for commuting, supplemented by limited public transportation options. Shopping preferences lean towards budget-friendly retailers, along with occasional support for local markets. Leisure activities are varied; common hobbies include attending local sporting events, engaging in outdoor activities, and participating in community events. Media consumption reflects a preference for casual entertainment, as residents may engage in streaming services and social media platforms during their leisure time. Many individuals travel on a budget to regional destinations at least once a year. Health habits show a mix; while some prioritize fitness routines, others may struggle with dietary choices, reflecting broader trends in the community.
4. Media Consumption
Traditional media preferences among this group include local TV channels and radio stations that cater to community interests. Print publications also enjoy some readership, though digital consumption dominates. Online activities encompass active social media use, with residents engaging in platforms such as Facebook and Instagram for interaction and community connection. E-commerce is popular for purchasing goods, while content streaming services are frequently utilized for entertainment. Cultural preferences in media consumption highlight a fondness for popular music genres, current entertainment trends, and influencers who resonate with the community's values.
5. Mindset & Values
The core beliefs of this demographic are rooted in a pragmatic outlook on life that emphasizes family, community involvement, and personal growth. Aspirations generally include financial stability, career advancement, and making a positive impact within the community. However, challenges persist, as residents face socioeconomic struggles tied to employment instability in certain sectors, alongside cultural tensions within a diverse population. This segment may also exhibit contradictions in values, such as balancing frugality and impulse spending, while advocating for both independence and reliance on community support.
