1. Demographic Characteristics
The segment consists of households in ZIP 70560, New Iberia, Louisiana, encompassing a range of ages, with the most common age group being between 25 and 44 years. Variations exist, with a notable presence of children, particularly in households led by young couples and single parents. The typical household composition includes single-parent households, multigenerational families, and single-person households. Family structures often support children of various ages, with a significant number of elementary and middle school-aged children. Educational attainment varies, with a mixture of high school graduates and some individuals obtaining associate degrees or vocational training. Employment status shows diverse occupations, including those in healthcare, education, and retail, but there is also evidence of reliance on social support programs. The segment experiences some unemployment trends, primarily due to economic fluctuations. Racial and ethnic diversity is present, though specific distribution data is not available.
2. Living Environment
The households are located in a suburban area of New Iberia. Housing typically consists of single-family homes, with some residents occupying rental properties. Neighborhood dynamics reveal a mixture of low-income neighborhoods and upper-middle-class sections, showing variability in livability factors such as safety and access to community amenities. Population density is moderate, contributing to a balance between urban and rural settings.
3. Lifestyle
The daily routines reflect a reliance on car ownership for transportation, with some residents utilizing public transit for commuting. Shopping behaviors indicate a preference for budget retailers, alongside an appreciation for local markets. Leisure activities include family-oriented hobbies, outdoor activities, and participation in community events. Travel habits are typically constrained by budget, with frequent local or regional trips. Health-related habits reveal varying trends, with some households practicing fitness routines while others may face challenges related to dietary preferences and smoking.
4. Media Consumption
The segment's traditional media preferences include local TV channels and radio stations that cater to regional interests. Digital behavior shows active engagement on social media platforms and a tendency towards e-commerce. Content streaming services are popular, but there is also a notable use of niche websites for job searches and classifieds. Cultural preferences are reflected in a mixed consumption of popular music genres and local entertainment trends, with regional influencers impacting their media choices.
5. Mindset & Values
The core beliefs and attitudes of this segment encompass a focus on family and community. The aspirations typically include a desire for financial stability and opportunities for career advancement. However, challenges such as socioeconomic struggles and cultural tensions may impede progress. Notably, there is a duality in their behaviors, expressing frugality yet occasionally indulging in impulse spending, reflecting their complex relationship with economic stability and community reliance.
