1. Demographic Characteristics
The age range of households in ZIP 71291 is varied, with the most common age group being individuals aged 30 to 44 years. There are notable variations, including a substantial number of younger residents aged 18 to 29 years and a growing population of retirees over 65 years. Household composition typically includes a mix of family structures, such as single-parent households, multigenerational families, and single-person households; families with children are common, especially those with school-aged children.
Education levels vary, with a significant proportion holding high school diplomas, while around 20% possess bachelor's degrees or higher. Employment status shows that many residents are employed in sectors such as retail, healthcare, and manufacturing, with average incomes largely falling within the $30,000 to $50,000 bracket. Some families are reliant on social support programs, reflecting trends of underemployment or previous unemployment challenges.
The segment shows a degree of cultural, ethnic, and racial diversity, though specific racial distribution data is currently not available.
2. Living Environment
The segment is located in West Monroe, a suburban area characterized by a mix of residential zones and commercial establishments. Households predominantly reside in single-family homes, with a smaller percentage living in apartments. Homeownership rates are relatively high, although many families also rent due to economic factors.
Neighborhood dynamics indicate a moderate population density with generally safe surroundings, though some pockets experience challenges related to socioeconomic conditions, particularly in low-income regions. Access to amenities is fairly favorable, with local parks, schools, and shopping centers present.
3. Lifestyle
Daily routines among these households reveal a strong reliance on personal vehicles for transportation, with many residents owning cars. Public transit is available but not heavily utilized. Shopping habits lean towards budget retailers, with preferences for local markets over luxury brands.
Leisure activities encompass a wide range of hobbies, including outdoor activities, visiting local parks, and engaging in community events. Many families participate in social gatherings and prioritize family time. Travel is typically modest, with residents vacationing regionally and often on a budget.
Health-related habits show varying lifestyles, with some focusing on fitness while others may engage in less active routines. Dietary preferences include traditional foods, with health-conscious choices becoming more prevalent.
4. Media Consumption
In terms of media consumption, the segment shows a preference for traditional media such as local news channels and radio stations that provide community updates. Print publications include local newspapers and magazines that cover regional happenings.
Digital behavior includes active usage of popular social media platforms like Facebook and Instagram, with increasing engagement in e-commerce for everyday purchases. Content streaming services are also gaining traction, reflecting a shift toward on-demand viewing.
Cultural preferences highlight a mix of music genres, with local artists and trends influencing choices. Entertainment trends often focus on community-centric events and family-friendly activities.
5. Mindset & Values
The core beliefs and attitudes of households in this segment reflect a strong sense of community and family values, with aspirations centered around achieving financial stability and improving their quality of life. Many residents prioritize homeownership and career advancement for their children.
Challenges faced by this segment include economic difficulties, leading to a reliance on social services for some families. There may also be cultural tensions stemming from varying socioeconomic backgrounds and aspirations.
Contradictions in values can be observed, such as a focus on frugality while occasionally engaging in impulse spending when it comes to family entertainment or celebrations.
