Demographic Characteristics
The demographic profile of ZIP 79118 in Amarillo, Texas, primarily includes individuals within the age range of 20 to 54, with the most common age group being individuals aged 30 to 39. Household compositions vary, with a mix of single-parent households, multigenerational families, and single-person households. Families tend to have children, with a significant number having kids aged 5 to 17 years. Education levels vary, with a notable portion of the population attaining a high school diploma, while others hold associate degrees or bachelor's degrees. Employment status indicates a range of occupations including manufacturing, healthcare, and retail, with income brackets largely falling between $30,000 and $70,000. Some households depend on social support programs, reflecting ongoing trends in unemployment and public assistance. The community exhibits a mix of cultural, ethnic, and racial diversity, contributing to a distinct community identity.
Living Environment
The households in this segment reside primarily in an urban area, specifically in the city of Amarillo. The majority occupy single-family homes, with a combination of both homeowners and renters. Neighborhood dynamics indicate a balance between livability factors such as population density, safety, and access to amenities. The socioeconomic conditions of the area suggest the presence of both low-income neighborhoods and gentrifying areas, where revitalization efforts are evident.
Lifestyle
Daily routines for this demographic typically involve the use of personal vehicles for transportation, with limited reliance on public transit. Shopping preferences lean towards a mix of budget retailers and local markets, reflecting a focus on value. Leisure activities often include hobbies such as sports, crafting, and family outings. Travel behaviors are generally moderate, with family-oriented trips during holidays and a focus on budget constraints. Health-related habits vary, but a growing consciousness around fitness and dietary preferences is notable, with many prioritizing nutritional choices.
Media Consumption
Traditional media preferences indicate a fondness for local TV stations, country music radio, and regional publications. Digitally, frequent activities include the use of social media platforms for connection and e-commerce for shopping, with a notable presence on streaming services. The demographic engages with niche websites for job searches and classified ads. Popular music genres and trends reflect country and pop, with a significant influence from local and national influencers.
Mindset & Values
Core beliefs and attitudes showcase a strong emphasis on family, community, and work ethic, alongside aspirations for financial stability and career advancement. Challenges faced include ongoing societal norms reflecting socioeconomic struggles and cultural tensions. A nuanced understanding reveals contradictions in frugality versus impulse spending and a struggle between independence and reliance on community resources. Overall, these insights provide a well-rounded perspective on their mindset and priorities.
