1. Demographic Characteristics
The age range of the segment primarily spans from 30 to 49 years, with the most common age group being those aged 35 to 44. Notable variations include younger households with children aged under 18 as well as older adults aged 60 and above. Typical household compositions reveal a mix of single-parent households, multigenerational families, and a significant number of single-person households. Among families, there is a presence of children primarily in the school-age range, as well as some toddlers and pre-teens. Educational attainment tends to vary, with many having achieved at least a high school diploma, while a good number possess college degrees. Employment levels indicate a common presence in service-oriented fields, education, and healthcare, with income brackets generally ranging from $50,000 to $100,000. Some households may rely on social support programs or show signs of unemployment trends particularly among low-skill laborers. Racial, cultural, and ethnic diversity is moderate, contributing to a community with varied cultural backgrounds.
2. Living Environment
The segment resides in the suburban area of North Salt Lake, Utah, characterized by a blend of residential neighborhoods with proximity to urban amenities. The housing types commonly found include single-family homes and townhouses, with a majority occupied by owners rather than renters. Neighborhood dynamics focus on factors like population density, which is moderate, alongside a reputation for safety and accessibility to recreational amenities. The socioeconomic conditions of the area mostly reflect middle-income levels, with some pockets facing challenges typical to suburban developments.
3. Lifestyle
Daily routines among households often include a reliance on car ownership for commuting, though some residents utilize public transit. Those in the segment tend to favor budget retailers for shopping while also supporting local markets for fresh produce. Leisure activities encompass a range of interests including outdoor activities, family outings, and various community events. Travel behaviors indicate a preference for domestic travel, generally within a budget, focusing on family-friendly destinations. Health-related habits vary, with many advocating for exercise routines while dietary preferences lean towards health-conscious eating.
4. Media Consumption
Traditional media preferences within the segment include popular network television channels and local radio stations. In terms of digital behavior, individuals actively engage with social media platforms, partake in e-commerce shopping, and enjoy streaming services for entertainment. Niche websites such as job boards or local classifieds are frequently utilized. Cultural preferences lean towards popular music genres such as pop and country, while entertainment trends include family-oriented movies and community sports.
5. Mindset & Values
Core beliefs of the segment often reflect a focus on family values, financial stability, and a commitment to community involvement. Aspirations frequently center on achieving career advancement and improving living standards. Challenges faced include navigating economic pressures and addressing cultural tensions within a diverse community. Contradictions may arise, such as a tendency towards frugality balanced against moments of impulse spending, illustrating the complexity of their values and behaviors.
