1. Demographic Characteristics
The age range of the segment within the mailing list of 8.2K households in ZIP 84078, Vernal, Utah, predominantly ranges from 30 to 50 years old. The most common age group consists of families with parents aged 35 to 45, and notable variations include a younger demographic of 20 to 29-year-olds who are typically single and may be entering the workforce or starting families.
In terms of household composition, typical structures include nuclear families with children, as well as multigenerational households where grandparents and extended family members live together. Additionally, there are a Portion of single-parent households, predominantly headed by women, with children in varying ages. The education levels in this segment largely vary from high school diplomas to some college education. The employment status suggests a mixed landscape with some individuals engaged in skilled trades, healthcare, and service industries.
Common occupations may include positions in manufacturing, retail, and education. Income brackets generally reflect a lower to middle income range, with some households potentially relying on social support programs or experiencing unemployment trends due to economic fluctuations. Cultural, ethnic, or racial diversity within the segment is limited, as the majority of the population is predominantly Caucasian.
2. Living Environment
The geographic location of this segment is primarily suburban to rural, characterized by relatively low population density. The households reside in the city of Vernal, which serves as a regional hub. Housing types include single-family homes and townhouses, with a notable portion of residents opting to own their homes. However, there are also renters particularly among younger, single individuals.
Neighborhood dynamics are influenced by factors such as livability, which includes safety, accessibility to schools, and community amenities like parks and grocery stores. The socioeconomic conditions vary, with some areas considered low-income, while others may be experiencing gradual gentrification, leading to an influx of new businesses and residents.
3. Lifestyle
Daily routines for this segment tend to revolve around family and work commitments. Transportation habits indicate a strong reliance on car ownership, with minimal public transit options available. Shopping preferences often lean towards budget retailers such as Walmart and local grocery markets due to cost-consciousness.
Leisure activities are diverse, with many families engaging in outdoor recreation, such as hiking and camping, reflecting the natural environment of the area. Entertainment choices frequently include family-oriented activities, community events, and local sports. Travel behaviors demonstrate a modest frequency, often limited to regional destinations or family visits. Budget constraints typically dictate the frequency and nature of travel.
Health-related habits vary, with some individuals engaging in fitness routines like hiking or running, while others may struggle with dietary preferences influenced by financial resources, leading to a reliance on processed foods over healthier options.
4. Media Consumption
Traditional media preferences for this segment include local TV channels and radio stations, particularly those that provide community news and family-oriented programming. Print publications may include local newspapers or community newsletters. Digital behavior shifts to a high engagement with social media platforms like Facebook, primarily for staying connected with family and local groups.
E-commerce habits show a tendency towards budget-friendly shopping sites and deal-finding platforms. Content streaming services such as Netflix or Hulu are popular, offering family-friendly viewing options. Cultural preferences indicate a variety of interests in country music and other popular genres, along with local influencers and entertainment trends that resonate with community values.
5. Mindset & Values
The core beliefs of this segment center on the importance of family, community, and achieving financial stability. Their outlook on life is often shaped by a desire for career advancement and making a positive impact within their community. Challenges faced include economic struggles, potential cultural tensions due to demographic shifts, and barriers to progress such as limited access to higher-paying jobs.
Contradictions in values may arise from a balancing act between frugality due to economic necessity and occasional impulse spending desires. This may manifest in a tension between aspirations for independence and reliance on community networks for support.
