1. Demographic Characteristics
The segment in ZIP 85027 includes a diverse group of households characterized by a varied age range. The most common age group is typically between 30-44 years, with notable variations including a substantial number of younger families with children and older individuals living independently. Common household compositions include single-parent households, multigenerational families, and a significant number of single-person households, with families often having children aged from infancy to teenagers. In terms of education levels, a significant portion of the population has completed high school, while many have attained some college education, reflecting a varied educational background. Regarding employment status, there are numerous common occupations in retail, healthcare, and construction, with income brackets predominantly falling within the low to moderate range. Some households may rely on social support programs due to economic challenges, and indications of unemployment trends suggest a fluctuating employment landscape in the area. The segment demonstrates a moderate level of cultural, ethnic, and racial diversity, contributing to a rich community fabric.
2. Living Environment
The geographic location of the segment is primarily in a suburban area of Phoenix, Arizona. Households mainly occupy single-family homes, with some apartments and townhouses also present. The ownership and renting rates are approximately equal, showcasing a balanced living situation. Neighborhood dynamics depict a range of livability factors, including moderate population density, a general sense of safety, and reasonably good access to amenities such as parks and shopping centers. Socioeconomic conditions in the area reveal that some neighborhoods may struggle with low-income challenges, while others are experiencing gradual gentrification.
3. Lifestyle
The daily routines of the segment reflect a mix of transportation habits. Car ownership is prevalent among many households, while public transit options are utilized by a portion of the population. Shopping preferences highlight a tendency towards budget-friendly retailers, with occasional visits to local markets. Leisure activities often include engaging in family-oriented events, outdoor activities, and community gatherings, indicating a strong focus on family life. Travel behaviors vary, with families possibly taking vacations that are budget-conscious, favoring nearby destinations. Health-related habits display a range of interests, from moderate exercise routines to dietary preferences leaning towards convenience over nutritional value, revealing diverse lifestyle choices within the segment.
4. Media Consumption
The segment demonstrates distinct traditional media preferences, favoring local television channels, community radio stations, and regional print publications that provide relevant local news. In the digital landscape, online activities showcase a robust presence on social media platforms, along with active e-commerce habits for budgeting purposes. Content streaming is a common practice for entertainment consumption. Cultural preferences lean towards popular genres in music and entertainment that resonate with community trends. Notable interests may include influencers who embody relatable lifestyles, underlining the segment’s engagement with modern media.
5. Mindset & Values
The core beliefs and attitudes of the segment reflect a strong orientation towards family and community values. Many aspire for financial stability and seek opportunities for career advancement, often fostering a sense of community impact. Challenges such as socioeconomic struggles and barriers to progress are evident in their lives, influencing their perspectives. Additionally, there may be noticeable contradictions in values; for instance, while frugality is a common theme, instances of impulse spending do occur, illustrating the tension between independence and reliance on community resources. This section encapsulates the nuanced understanding of their mindset and priorities.
