1. Demographic Characteristics
The age range of the segment in ZIP 85035, Phoenix, Arizona, varies widely, but the most common age group falls between 25 to 44 years. There are notable variations with many young adults and a significant proportion of families with children.
Typically, the household composition includes multigenerational families, as well as a fair number of single-parent households and single-person households. Family structures are diverse, often featuring children ranging from infants to teenagers.
Regarding education levels, many residents have completed high school, with a considerable number holding associate or bachelor's degrees. The employment status of the group varies; however, common occupations include service industry roles, labor jobs, and some in healthcare and education sectors. The income brackets generally range from $30,000 to $60,000, with a notable reliance on social support programs for some households.
Cultural, ethnic, and racial diversity is significant in this segment, encompassing a mix of Hispanic, White, Black, and Asian populations, contributing to a rich cultural landscape.
2. Living Environment
The geographic location of this segment primarily lies in an urban area of Phoenix. Houses in this ZIP code vary, with a mix of single-family homes, townhouses, and apartments; many individuals rent their living spaces, although homeownership is also present.
Neighborhood dynamics feature a high population density with varying safety levels, and residents often have access to amenities such as grocery stores, parks, and schools. Socioeconomic conditions in the area include some low-income neighborhoods juxtaposed with areas undergoing gentrification.
3. Lifestyle
The daily routines reveal that residents often depend on personal vehicles for transportation, though some utilize public transit. Shopping preferences lean towards budget retailers as well as local markets.
Leisure activities vary; residents engage in hobbies that include family outings, community events, and sports. Entertainment choices often include movies, music, and local festivals, while travel behaviors typically favor regional destinations with budget-conscious planning.
Health-related habits reflect a split; while many maintain healthy diets and engage in fitness routines, others may struggle with issues like smoking and a lack of regular exercise.
4. Media Consumption
Traditional media preferences include popular TV channels, local radio stations, and community newspapers. Additionally, a significant portion of the segment engages in digital behavior, including social media use, e-commerce activities, and streaming services.
Residents may frequent niche websites for job searches or classified ads. Cultural preferences range through a variety of music genres—with Latin and hip hop being particularly popular—as well as trends in entertainment reflective of the area's diversity.
5. Mindset & Values
The core beliefs and attitudes of this segment often emphasize the importance of family, community, and hard work. Many aspire to achieve financial stability and career advancement, while also wanting to make a positive impact within their community.
Challenges they face include socioeconomic struggles and potential cultural tensions. Some contradictions exist, such as the propensity for frugal spending alongside moments of impulse spending, indicating a complex relationship with consumerism and financial management.
