1. Demographic Characteristics
The demographic profile for the segment within ZIP 85205, Mesa, Arizona, reveals a varied age range with the most common age group being between 30 to 44 years old. Notable variations include a significant number of residents under 18 years and a smaller percentage aged 65 and above. Typical household compositions consist primarily of single-family households, although there are also single-parent families and multigenerational families. Among these households, the presence of children is common, with many families having school-aged children.
The segment exhibits a diverse range of education levels, from high school diplomas to college degrees, contributing to a mix of employment statuses. Common occupations include roles in healthcare, retail, and local services, with income brackets generally reflecting middle-income ranges. There is a noted reliance on social support programs among some households, particularly during economic downturns, indicating trends of unemployment within the community. Additionally, the area showcases cultural, ethnic, and racial diversity, contributing to a rich community fabric.
2. Living Environment
The segment is primarily located in a suburban area of Mesa, Arizona, known for its family-friendly neighborhoods and access to local amenities. Residents typically occupy single-family homes, with a mix of owners and renters. Neighborhood dynamics reveal a community focused on family life, with population density being moderate, and community safety receiving positive ratings from residents. Access to amenities such as parks, schools, and shopping centers enhances the livability of the area, although some neighborhoods may experience low-income challenges.
3. Lifestyle
The daily routines of residents primarily involve using personal vehicles for transportation, with some individuals relying on public transit options. Shopping preferences lean towards budget-friendly retailers such as Walmart and local markets, while leisure activities include family gatherings, outdoor hobbies, and community events. The segment exhibits diverse entertainment choices, from movie outings to participation in local sports. Travel behaviors vary, with families typically going on vacations a couple of times a year, often saving for budget-friendly destinations. Health-related habits reflect a mix, with some individuals maintaining regular fitness routines while others may struggle with dietary preferences, including a growing trend towards healthier eating.
4. Media Consumption
Residents often favor traditional media, including local TV channels such as NBC and ABC, as well as radio stations that focus on contemporary music and news. Digital behaviors showcase significant engagement through social media platforms like Facebook and Instagram, with increasing participation in e-commerce. Content streaming services are widely used for entertainment options, and some individuals frequent specialized websites for job searches and community classifieds, reflecting a strong desire to stay connected and informed. Popular music genres and entertainment trends often include country, pop, and family-oriented shows.
5. Mindset & Values
The core beliefs of the segment center around a strong emphasis on family and community, with a focus on achieving financial stability and bettering educational opportunities for children. Aspirations often include career advancement and contributions to the community. Challenges faced range from socioeconomic struggles to managing cultural tensions. Furthermore, some contradictions are observed regarding frugality and impulse spending, as residents balance the desire for financial prudence with occasional indulgences. This section provides a nuanced understanding of their mindset and priorities.
