1. Demographic Characteristics
The segment consists of households within ZIP code 85284 in Tempe, Arizona, exhibiting a diverse age range predominantly between 30 and 50 years old, with a notable concentration of family units. Among these households, single-family structures are common, while there are also single-parent households and a modest representation of multigenerational families. Many households include children with ages typically ranging from infants to teenagers.
In terms of education levels, a significant portion of residents hold bachelor's degrees or higher, while others possess associate degrees or completed high school. Employment status varies, with many engaged in professional, technical, and service-oriented occupations. Income brackets primarily span from $50,000 to $100,000 per year, with some households relying on social support programs given economic fluctuations.
The segment showcases cultural, ethnic, and racial diversity, contributing to a rich community fabric with mixed backgrounds.
2. Living Environment
Residents in this segment generally inhabit a suburban environment characterized by single-family homes. The majority own their homes, although there is a notable number of renters present in the community. The neighborhood reflects a balanced population density, allowing for both social interaction and personal space.
Livability is enhanced by access to various amenities such as parks, schools, and shopping centers, while safety remains a priority. The socioeconomic conditions in the area display a mix of comfortable middle-class surroundings with metrics indicating an overall stable community.
3. Lifestyle
Daily routines in this segment revolve around efficient transportation habits, with a high rate of car ownership coupled with occasional public transit use. Their shopping preferences include a mix of budget retailers and local markets, often valuing convenience and quality in products.
Leisure activities often encompass outdoor sports, local events, and family gatherings, highlighting a strong inclination towards community engagement. Travel behaviors vary widely, with families often planning annual vacations while maintaining budgets that accommodate regular short trips.
Health-related habits reflect a growing interest in wellness, with many engaging in fitness routines, balanced diets, and a conscious effort to minimize smoking.
4. Media Consumption
In terms of traditional media preferences, households in this segment enjoy local news outlets and popular TV channels. Digital behavior indicates a strong presence on social media platforms, as well as frequent e-commerce activities, particularly towards household goods and groceries.
Content streaming services are widely utilized, and niche websites for community events and classifieds receive attention. Cultural preferences are diverse, with a general affinity for contemporary music genres and popular entertainment trends, augmenting their media consumption patterns.
5. Mindset & Values
The core beliefs of this segment reflect a strong focus on family values, career advancement, and community engagement. Aspirations such as achieving financial stability and making a positive local impact are prevalent.
Challenges faced by residents include socioeconomic struggles and occasional cultural tensions, especially among diverse backgrounds. There are noticeable contradictions in behaviors, such as the tension between frugality and impulse spending, often influenced by societal pressures.
