1. Demographic Characteristics
The population segment in ZIP 89081, North Las Vegas, Nevada, exhibits a diverse age range, with the most common age group being 25 to 34 years. This segment includes a variety of household compositions, featuring a mix of single-parent households, multigenerational families, and single-person households. Notably, approximately 30% of households include children under the age of 18, reflecting a family-oriented structure. The education levels vary, with many residents having achieved a high school diploma or some college education. Employment status reveals that there are a significant number of individuals working in service industries, healthcare, and retail sectors, with income levels predominantly falling within the $30,000 to $60,000 range. Some households may also rely on social support programs, particularly in times of economic instability. Furthermore, the segment is characterized by cultural, ethnic, and racial diversity, showcasing a blend of communities.
2. Living Environment
The geographic location of this segment is primarily suburban, with residents living in the North Las Vegas region. The majority occupy single-family homes, with a mix of renters and homeowners. Neighborhood dynamics are shaped by factors such as population density and access to amenities. Residents enjoy local parks and schools, contributing to a family-friendly environment. However, some areas are classified as low-income neighborhoods, facing challenges related to safety and limited services.
3. Lifestyle
Daily routines for this segment typically involve car ownership, as public transportation options may be limited. When it comes to shopping, residents show a preference for budget retailers and local markets, balancing quality and affordability. Leisure activities are diverse, with many enjoying outdoor pursuits, local entertainment, and community events. Travel behaviors indicate that residents may vacation occasionally, often favoring domestic destinations within their budget constraints. Health-related habits indicate a focus on fitness, although smoking rates may vary significantly.
4. Media Consumption
Media consumption patterns in this segment demonstrate a preference for traditional outlets such as local news channels and community radio stations. However, digital behaviors indicate extensive use of social media platforms, e-commerce sites, and streaming services. Niche website usage includes job boards and classifieds, which reflect their community engagement. Cultural preferences lean towards popular music genres and entertainment trends that resonate with their diverse backgrounds.
5. Mindset & Values
The core beliefs of this population segment highlight a strong commitment to family and community, where aspirations center around achieving financial stability and contributing positively to society. Challenges faced by these households often include socioeconomic struggles and cultural tensions, which may impact their overall outlook. Additionally, behavioral contradictions such as frugality contrasted with occasional impulse spending are observed, indicating a complex relationship with their financial choices.
