1. Demographic Characteristics
The age range of the segment in ZIP 89131 includes a mix of younger families and older adults, with the most common age group being between 30 to 50 years old. Notable variations include a significant proportion of single-parent households and multigenerational families, as well as a number of single-person households. The presence of children is common, with many households having school-aged children and teenagers.
Education levels in this segment vary; a substantial number of adults hold high school diplomas, while there is a growing percentage with college degrees. Employment status indicates a mix of full-time and part-time professionals, with common occupations in retail, healthcare, and hospitality. Income brackets often fall within the middle to lower-middle class, with some reliance on social support programs being noted, particularly among single-parent households. Unemployment trends reflect typical fluctuations in the local economy.
Culturally, the segment showcases a diversity of ethnicities and races, contributing to a rich community fabric.
2. Living Environment
The geographic location of ZIP 89131 is predominantly suburban, situated on the fringes of Las Vegas, Nevada. Households typically occupy single-family homes, with a mix of owned and rented properties. Many families own their homes, while others rent in growing neighborhoods.
The neighborhood dynamics reflect a moderate livability, with family-friendly amenities, open spaces, and reasonably low population density. Safety rankings are generally positive, contributing to a sense of community. However, some areas exhibit low-income characteristics, indicating socioeconomic challenges within the region.
3. Lifestyle
Daily routines of this segment indicate a strong reliance on personal vehicles for transportation, with car ownership being high. Public transit use is limited, and walking or biking is less common among residents. Shopping preferences tend to favor budget retailers, but many also shop at local markets or specialty stores for fresh produce.
Leisure activities for this segment vary widely; families often engage in outdoor activities, community events, and local entertainment. Travel behaviors include occasional trips, primarily within Nevada or neighboring states, with budgets typically favoring more affordable destinations. Health-related habits show a mixed approach, with some individuals adhering to fitness routines, while others may struggle with dietary choices.
4. Media Consumption
Traditional media preferences include local news stations, family-oriented programming, and community-focused publications. Many individuals prefer watching channels that offer a variety of entertainment and news content.
In terms of digital behavior, social media use is prevalent, with platforms like Facebook and Instagram being popular among residents. E-commerce habits reflect a growing trend, indicating a shift towards online shopping for convenience. Cultural preferences vary, with residents often listening to a mix of pop, country, and local music genres. Entertainment trends highlight an interest in family movies, reality shows, and local events.
5. Mindset & Values
The core beliefs and attitudes of this segment generally display a **community-oriented** outlook, valuing family and stability. Aspirations often focus on achieving **financial stability**, securing better job opportunities, and engaging in community events.
Challenges faced include economic constraints, limited access to higher education opportunities, and occasional cultural tensions within a diverse community. There are noted contradictions in behaviors, such as the desire for **frugality** juxtaposed with instances of impulse spending, reflecting the complexities of their financial situation.
