1. Demographic Characteristics
The age range of the segment primarily falls between 30 and 50 years, with the most common age group being 35 to 45 years. Within these households, variations are noted with younger families and senior citizens also represented. Typical household compositions include dual-parent families, single-parent households, and single-person households. Many households with children tend to have kids aged from 0 to 18 years.
Education levels within this segment vary, with a significant portion holding college degrees or higher education qualifications. Employment status generally reflects a mix of full-time and part-time employment, with common occupations spanning from healthcare, information technology, to education. Income brackets typically range from $50,000 to $100,000, with some households relying on social support programs or experiencing unemployment trends.
This segment showcases moderate cultural, ethnic, and racial diversity, reflecting the broader demographic trends present in San Diego, California.
2. Living Environment
The geographic area of this segment is identified as urban, specifically within the 92120 ZIP code of San Diego, California. Households typically reside in a mix of single-family homes and apartments, with a combination of owners and renters among the populace.
Neighborhood dynamics feature a relatively high population density, with access to various amenities, including schools, grocery stores, and parks. The socioeconomic conditions can vary, with some areas seen as low-income neighborhoods while others may be experiencing gentrification.
3. Lifestyle
The daily routines of this segment often involve commuting via personal vehicles, though some utilize public transit. Shopping preferences range from budget-friendly retailers to local markets.
Leisure activities among this group include hobbies like outdoor recreation, exercising, and engaging in local community events. Their travel behaviors usually involve family-oriented trips on a moderate budget, focusing on local and regional destinations.
Health-related habits can include varying fitness routines, with some embracing a healthy lifestyle while others may indulge in less healthy dietary preferences.
4. Media Consumption
This segment shows a preference for traditional media, such as popular television shows, specific radio stations, and community print publications. In the digital realm, online activities include active use of social media platforms, e-commerce for shopping, and engaging in content streaming services.
Additionally, niche website usage such as job boards or classifications is noted as common among this segment. Cultural preferences may vary, but popular music genres often include pop and rock, alongside interest in various entertainment trends and local influencers.
5. Mindset & Values
This segment values core beliefs centered around family, work, and a commitment to community. Aspirations of individuals often include a desire for financial stability, career advancement, and making a positive community impact.
Challenges faced by this group can include socioeconomic struggles or cultural tensions. Additionally, contradictions in behaviors may arise, where individuals exhibit frugality yet occasionally engage in impulse spending, illustrating a nuanced view of their mindset.
