1. Demographic Characteristics
The age range of the households in this segment primarily spans from 0 to 64 years, with the most common age group being 30 to 44 years. Notable variations include a significant proportion of young children, as well as a substantial presence of older adults.
Household composition typically includes multigenerational families and single-parent households, with households frequently consisting of two parents with children. Some households may also be single-person households.
Education levels vary, with many residents holding high school diplomas, while some have obtained associate degrees or bachelor’s degrees. Common occupations include service industry jobs, manufacturing, and healthcare roles, with income levels ranging from $25,000 to $75,000. There is a noted reliance on social support programs among certain families, particularly during periods of unemployment.
The area is characterized by a degree of cultural and ethnic diversity, reflecting a mixture of Caucasian, Hispanic, and African American residents.
2. Living Environment
The segment resides in the ZIP code area of 92392, Victorville, California, which is primarily a suburban region. This area features a combination of military and civilian populations, enhancing its community dynamics.
Households tend to occupy a mix of single-family homes and apartments, with varying degrees of ownership; some rent while others own their homes.
Neighborhood dynamics indicate a median population density that contributes to a perceived modest level of safety, along with reasonable access to amenities such as parks, grocery stores, and schools. Socioeconomic conditions in the area can fluctuate, with some neighborhoods noted as low-income while others are gentrifying.
3. Lifestyle
Daily routines in this segment often involve the use of personal vehicles for transportation, although some residents may utilize public transit. Walking and biking are less common.
Shopping preferences lean towards budget retailers and local markets, with sporadic visits to luxury brands.
Individuals in this segment engage in various leisure activities, which may include outdoor recreational activities, attending community events, and participating in local sports. Regarding travel behaviors, residents may travel for family reunions or vacations, typically within budget constraints.
Health-related habits vary, with some residents practicing fitness routines and maintaining healthy diets, while others may face challenges such as smoking.
4. Media Consumption
Traditional media preferences include favored TV channels that cater to family programming and news. Popular radio stations in the area focus on top 40 hits and local news.
In digital consumption, residents frequently engage with social media platforms to connect and share, while also utilizing e-commerce for shopping and accessing streaming services for entertainment.
Additionally, niche websites focusing on job boards and other community services are commonly used.
Culturally, popular music genres may consist of hip-hop, R&B, and pop, reflecting the segment's diverse interests in music and entertainment.
5. Mindset & Values
The core beliefs of this segment emphasize strong familial ties and community involvement, with many residents aspiring towards financial stability and career advancement. They actively support community impact initiatives.
Challenges faced include navigating socioeconomic struggles and dealing with cultural tensions prevalent within the community. Some contradictions arise from balancing frugality with impulse spending, as well as between valuing independence and relying on community support.
This section offers a nuanced understanding of their mindset, reflecting their unique priorities and aspirations in a diverse and challenging environment.
