1. Demographic Characteristics
The age range of the segment in ZIP 98837 includes a broad spectrum, with a significant portion of the population falling within the 25 to 44 years age group. This group also features notable variations, with younger families showing a higher prevalence of children under 18. The typical household composition includes a mix of single-parent households and multigenerational families, with many households accommodating children in the elementary and middle school age ranges. Education levels vary, with a considerable percentage holding high school diplomas and some having completed associate degrees or higher. The employment status of this group shows a trend towards full-time employment, particularly in sectors such as agriculture, manufacturing, and healthcare. Income brackets typically range from $30,000 to $60,000 annually, with some households relying on social support programs due to economic fluctuations. Cultural, ethnic, and racial diversity exists within the segment, contributing to a rich community fabric.
2. Living Environment
Residents of this mailing list segment predominantly reside in the suburban areas of Moses Lake, Washington. The housing typology leans towards single-family homes, with a noteworthy proportion of residents being homeowners, while others live in rental properties. Neighborhood dynamics reflect a community-oriented environment, with access to essential amenities such as schools, parks, and shopping centers. The area exhibits a moderate population density complemented by a general sense of community safety. Socioeconomic conditions can vary, with some sections of the area classified as low-income neighborhoods seeking improvement and stability.
3. Lifestyle
Daily routines in this demographic group highlight a prevalent use of personal vehicles for transportation, although some residents may utilize public transit options for commuting. Shopping habits primarily lean towards budget retailers and local markets, focusing on practicality rather than luxury. In terms of leisure activities, residents engage in hobbies that include outdoor activities, community events, and family gatherings, reflecting a vibrant social culture. Travel behaviors indicate a tendency towards regional trips rather than long-distance travel, with budgets consistent with the lower to moderate income brackets. Health-related habits vary, with some individuals adopting fitness routines and others facing challenges such as smoking or dietary restrictions, influencing their overall lifestyle.
4. Media Consumption
Media preferences in this segment reflect a balance between traditional and digital sources. Popular TV channels may include local broadcasts and family-oriented programming, while radio stations often cater to a mix of country and pop music. In the digital realm, social media usage is common, with platforms such as Facebook and Instagram being popular for connecting with community events and trends. E-commerce habits show engagement with discount and local e-commerce platforms, while streaming services are also widely adopted. Additionally, residents may follow local influencers who resonate with their lifestyle, providing insight into the entertainment trends they favor.
5. Mindset & Values
The core beliefs of this demographic segment reflect a strong emphasis on family values, community connection, and financial stability. Aspirations include achieving career advancement and making a positive impact within their neighborhoods. Challenges faced may include socioeconomic struggles, with some residents seeking access to better job opportunities and education. Conflicts in values can arise, such as the tension between frugality and the impulse for occasional splurges, or the desire for independence versus reliance on community resources. This nuanced understanding of their mindset underscores the priorities of the segment in achieving a balanced lifestyle.
